SO...YOU WANT TO SELL YOUR YACHT?

THE SALE OF YOUR YACHT STARTS WITH THE RIGHT BROKER!

First, find a Certified Professional Yacht Broker. This is a broker that has committed to a higher level of professionalism and has a thorough knowledge of the laws and procedures to successfully guide you through all the proper steps to the closing. Although there are over 3700 licensed yacht brokers in Florida, only about 100 have the intials CPYB after their name. I am proud to be one of those brokers.

I certainly don't blame anyone for wanting to avoid the brokerage commission and sell their boats themselves. If you choose this route, I am willing to assist you anyway I can. If you need advice on pricing or to find someone to fix your engine or repair your sail, just ask me and I will recommend companies or individuals to get the job done. I want to earn the opportunity to be your personal yacht broker whether you are selling your current boat or searching for your next.
When you decide to list your boat, I have the ability to market your boat effectively, represent your boat accurately, negotiate for the most money possible and do this quickly and with the least amount of hassle for you. I have been successfully selling new and pre-owned yachts since 1979. I am a full time sales professional and have a thorough understanding of all aspects of buying, selling and outfitting yachts.

Massey Yacht Sales and Service has been in business since 1977 and sells more brokerage sailing yachts than any firm in the Southeastern US. My association with Massey Yacht Sales provides me with numerous resources to assist in selling your yacht. We have two office, nine full time yacht brokers and our showrooms and in the water display are open 7 days a week. We have over $5,000,000 of new, brokerage and trade-in yachts on display that draw potential buyers from all over the world. We also know where to market your boat to give it the exposure it needs. Nobody beats our service, experience, reliability or results.  

MARKETING! MARKETING! MARKETING!
Broad exposure of your yacht is a key element in its sales success. Marketing your yacht internationally as well as domestically is important in today’s’ economy. With the strength of the Euro, we are seeing more international buyers than ever before. My extensive experience as a marketing executive is helpful in selecting the best startegy for maximizing the exposure of your yacht to prospects. The internet has become the single most important source for generating leads for your boat. I had to learn web design in order to take advantage of the marketing power the internet possess ti help sell your boat. I personally designed this and created this website. You'll notice this website is rich wit relivant content designed to soliciate an immediate responce. One of the innovative features is the ability of clients to contact me instantly from anywhere in the world by clicking a button on any screen. My reasoning behind this buyers don't always look for a boat beween the hours of 8 AM to 5:30 PM EST. Many clients search the web in the evening after the kids are asleep. My marketing approach is to make myself as available as possible to prospective clients for your boats. If you entrust the sale of your boat with me, be assure I take that responcibility serious.

Certainly, traditional print media still has a place and our aggressive advertising in selected monthly magazines and online services is designed to increase the audience size of potential buyers for your boat.  Your listing is advertised in sailing publications with full-page full color ads. I create an individual web page for placement in YachtWorld, the most successful worldwide multi-listing internet service. Your yacht is placed on the Massey website www.masseyyacht.com as well as my own, www.joezam.com .   I create my own listing collateral material so I can better expose your yacht to prospective purchasers. If you place your yacht in one of our high traffic brokerage slips, a "For Sale" signs with my personal contact information are placed on it. Current brokerage listings are taken to several national boat shows each year. Color pictures of your yacht are placed in our window displays. All of my brokerage listings are featured in my direct mail and email campaigns. I will do everything I can to get your boat in front of as many potential buyers as possible. Our marketing strategy must work since we consistently sell more brokerage sailing yachts between 35’ and 55’ than anyone.  Why not put me to work for you?

PICTURES! PICTURES! PICTURES!
Pictures sell boats. Good high resolution pictures of your boat are essential to having a prospect bond with your boat. I will take up to 100 photos of your yacht, a far greater number than any other broker. These pictures are publish on my personal website to highlight features a typical listing alone cannot do. Prospects like to see pictures before investing the time and money to personally inspect a boat. This is especially true with foreign buyers. Being able to zoom into greater details in a picture allows a prospect to better appreciate how clean you keep your engine or see finer construction details such as laminated door frames and rounded cabinets. Prospects are led to this site from multiple sources like Yachtworld , e-mails and direct correspondence.  In the past few months, three boats had purchase offers made subject to visual inspection and survey and based initially just on the photos alone.  All three buyers were from outside the US and all three ultimately bought the boat! This concept works. Can I do it for you too?

LOCATION! LOCATION! LOCATION!
Your yacht's location is an integral part of marketing. You may possess the greatest yacht but if no one knows it is for sale or, if it is difficult to find, the chances of it selling quickly or for top dollar are greatly diminished. The sale of big ticket items such as yachts is something of a numbers game. That's why yacht manufacturers and dealers attend boat shows and schedule open houses. There is no marketing tool as effective as a prospective yacht purchaser spending time on a yacht. I make it easy to show your yacht by offering discounted slips at one of our marinas in Florida. Your yacht will be seen shown more often by the Massey sales team and other yacht brokers if it is docked in one of our slips. Our sales offices are adjacent to your yacht. Take advantage of our slips and maximize your yachts exposure. I list yachts that are not in our slips and give them my full attention, but they are not usually shown as often. 

PRICE IT RIGHT - DO YOUR HOMEWORK
Better yet, why not let me do the research for you. I have access to volumes of information. My research includes reviewing the Buc and NADA values, a search for comparable yachts in YachtWorld and BucNet and what similar yachts actually sold for, searching popular sailing magazines and a review with my fellow brokers. At that point I review my research with you. As the yacht owner you have the final say regarding price. My objective is to advertise your yacht at a price that will get attention quickly, yet yield the full market value to you. 

THE COST OF HOLDING YOUR YACHT
When you add up all the costs of holding your yacht, a quick sale becomes even more meaningful. The principal and interest payment each month are only part of the expense. Insurance, the slip fee, routine systems maintenance, bottom cleaning, replacement of worn or broken parts and cosmetic maintenance expenses all add up. Plus you must keep a watchful eye on your yacht in times of adverse weather. Yachts are typically a depreciating asset, so they don't often become more valuable with time. They do just the opposite. If your yacht is priced right and given maximum exposure through marketing and location, holding costs can be cut to a minimum.

 
CURB APPEAL
How your yacht looks and smells makes a big difference. We have all purchased houses or boats in our past. Try and remember the impact of the first impression. Clutter and a strong "boat" smell can be the kiss of death in showing yachts. When you put your yacht up for sale, that is the time to strip the interior of as many of your personal items as possible. Get rid of any food and galley items. Go through every locker, drawer and bin. Empty as many of them as possible. Scrub every inch of the interior and get rid of any mildew. Vacuum all cushions and berths. Make sure the holding tank is pumped dry; scrub the bilge and engine area, especially around the edges of floorboards. All items that are left on board should be neatly organized and put away. The topsides and hull should be scrubbed and waxed, sails neatly flaked and the stainless steel polished. Exterior teak should be cleaned and treated. Remove excess lines, fenders and any non-essential items in cockpit lockers. Try to make your yacht as "boat show" presentable as possible. If you don't have the time to properly prepare your yacht to be shown we can help by referring cleaning and detailing teams directly to you Remember your yacht will only have one opportunity to make a good first impression.

WHAT HAPPENS NEXT - THE PROCESS
All the pieces are in place at this point. Your yacht is being marketed, is easy to show, is clean inside and out and priced appropriately. I, along with the entire Massey Yacht Sales team and other brokers will begin showing your yacht. I will monitor the "traffic" your yacht receives on Yachtworld and my website, quickly telling me where your yacht stands. I keep you advised of activity and any comments or suggestions that were made about your boat. At the end of the month you will receive a recap and sales suggestions when they are appropriate. If all goes well you will receive written offers on your yacht quickly. 

OFFERS AND COUNTER OFFERS
I will present each offer to you and confirm that the appropriate earnest money deposit has been taken. I discuss any conditions of the sale with you, their possible impact on the sale and assist you in the acceptance or counter offer. Sometimes offers and counter offers span a period of several days. My job is to remove the stress from the sales process as much as possible.
I communicate on your behalf with the purchaser’s broker. We help you formulate the sales strategy that should result in a final sale. However, the sale of your yacht not always successful as a result of the first offer, sometimes it takes several offers and substantial negotiations. As your listing broker, I am there for you from the beginning to the final sale. 

SEATRIALS AND SURVEYS
After there is an acceptance of offer a sea trial and survey will be scheduled. Those dates are usually noted in the offer to purchase. I will represent you during the sea trial and survey. Sometimes owners are present during the sea trial and survey, but not too often. Let me be the buffer and help make arrangements during this period. Your obligation is to make sure the yacht is sea worthy and available. The purchaser is responsible for the cost of the survey and the haul out. Your only cost would be for a captain to run your yacht should a captain be necessary. 

ACCEPTANCE OF VESSEL
At the completion of the sea trail and survey the purchaser usually has up to three days to indicate his acceptance of the vessel. This is done by the purchaser signing an Acceptance of Vessel form. Any contingencies to the Acceptance of Vessel are to be noted on the form. This is not unusual and you should expect some last minute items to be corrected or a slight final price adjustment based on the survey report I will assist you in this final negotiation. After both you and the purchaser agree to the Acceptance of Vessel terms a closing date is set. 

CLOSINGS
Our Closing Coordinator becomes an important part of the process at this point. The Closing Coordinator creates a closing statement that all parties agree to. She works closely with your bank or lender to make sure the correct funds are available for payoff and helps secure satisfaction of mortgage if you have an existing loan on your yacht. She also collects funds or works with other brokerage companies if there is an outside broker involved. You are kept informed at all times and will receive updates as the closing progresses. Again! Let her do all the leg work and preparation of the appropriate documents. We want the sale of your yacht to be as stress-free as possible for you. 

CONVEYING TITLE
When all funds are collected, closing statements and all necessary documents are signed, liens released and free and clear title established we convey ownership to the new owner of your yacht. You receive your owner proceeds and enjoy the second happiest day of yacht ownership.

FREQUENTLY ASKED QUESTIONS
Do brokers need a license to sell my yacht?
Yes, all brokers in the State of Florida must be licensed and bonded, similar to the real estate industry.

Where is the deposit money kept?
All money is deposited into the Massey escrow account where it must remain until applied to the sale or refunded to buyer. Massey is accountable to the State of Florida for all monies in their escrow account.

May I use my yacht occasionally while it is listed?

Yes, please communicate with your Massey listing broker. Also your yacht should be cleaned after each use and put back in ideal showing condition.

What additional expenses do I incur during the sale?
All normal holding and maintenance cost continue to be your responsibility during the period your yacht is for sale. You will be responsible for captain's fees if you cannot handle the boat during the sea trial and survey.

What is the length of the listing agreement?
Six months. You may cancel your listing with Massey at any time with a written 30-day notice.

Is there an advantage to my being a new yacht dealer as well as the leading yacht broker, in the sale of my yacht?
Yes, we speak to many more potential purchasers due to this market position. The more buyers we work with the better your chances for the quick sale of your yacht.

Am I particular about what I list?
ABSOLUTELY!! I am very selective on what I list and prefer to have a few quality listings that are properly priced and in proper condition, rather than listing everything afloat. A yacht must be clean and able withstand the scrutiny that my published high resolution photos will allow. Working strictly on commission, it only makes sense for me to focus my energy on listing yachts I’m confident will sell.  I assure you that if you entrust me with your listing, I will concentrate my efforts on successfully selling your yacht.

To List Your Yacht, Call Me:
Joe Zammataro
727 527-2800
Joe@joezam.com

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